Tik tok ads-Technosv

Tik tok ads

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The TikTok Ads structure has three parts: "Campaigns", "Ad Groups", and "Ads". ... it easy for you to create engaging ads without any editing knowledge required

   

What are the different types of TikTok ads?

   There are currently four types of ads on TikTok. According to Digiday, these ads start at $10 an impression with a $5,000 minimum. A brand takeover, where a brand can take over the entire app for a day, will run $40,000 per day. This range of pricing means that no matter your budget, there’s likely an ad plan that can work for your business

1. Study the platform

You shouldn’t start running TikTok ads if you haven’t first downloaded the app and created an account. Take the time to learn how a native user interacts with the app, follow other big accounts, and do your research. Does your brand fit in with the content you’re seeing users creating? What content performs well? Ask all of these questions before you move onto the next step.

2. Create fun content

Nothing bugs users more than seeing a big brand with an empty profile trying to sell them something. The average users wants to know your brand is on TikTok creating content before you try to sell them something. Spend a few months designing content and building a presence on the app. This can also help you build brand awareness and reach new audiences organically.

3. Utilize trending sounds

Hashtags aren’t the only way users find popular content on the app. You can also search for trending sounds in the app and watch all the videos made with that sound. When a certain sound starts trending, be sure to create content with that audio / meme format to gain a boost in views and followers. This is a free way to capitalize on in–app trends.

4. Lean into video content

While TikTok does allow users to upload static photos and set them to music, the app’s user base heavily favors video. If you’re planning on investing your time and money into using TikTok for your brand then you need to invest in video. While most videos can just be shot in the native platform, your team might want to consider investing in video editing software for more complicated projects.